Communication is the lifeblood of business, and telecommunications are at the heart of all business communication. Companies know that they need reliable, quality service of sufficient capacity to handle their needs and they are often intrigued by the latest service or technology; but the billing structure remains a mystery to most. Telephone service is taken for granted at the same time that it is grossly misunderstood. And, while businesses have historically been at the mercy of a monopoly regarding phone service, the phone company has done a pretty good job of connecting businesses to their customers. The problem with former monopolies is that they continue to think and act like monopolies.

With quality and reliability issues fairly well resolved, businesses are focusing their attention on the cost of service. However, many companies rely on the phone company to advise them on the most cost effective services available and to insure that they are being billed properly. Others rely on their internal telecommunications personnel who were trained to think like the phone company. It is important to understand that in the course of trying to improve its bottom line, the phone company may not be looking for ways to help you reduce your phone service costs. Is it coincidence that 80% of billing errors favor the phone company?

In 1934, the Federal Communications Commission was created to regulate the interstate aspects of telecommunications. However, local phone service and in-state long distance issues were left to the states to regulate.

In 1975, in response to public outrage about soaring utility bills and a telephone company scandal, the State of Texas established the Public Utilities Commission to represent and protect the public interest in regard to public utility rates, operations, and services. The Public Utilities Commission regulates the phone company (and other utilities) through tariffs that define the operations of the utility, the services it can provide and the rates it is allowed to charge.

Until 1984, telecommunications was the exclusive domain of monopolies, though it was regulated in the State of Texas by the PUC. The monopoly was so tightly held that companies had a phone room in their own buildings that was off limits to everyone but the phone company. Many businesses did not even own their own phones.

After the breakup of AT&T in 1984, businesses had to take on some of the responsibility of managing their telecommunications internally. Businesses now had to acquire their own phone systems and integrate them with the available service from the regional Bell operating companies, who still maintained a monopoly on service. With no internal expertise available, the obvious answer was to hire former phone company employees to manage internal telecommunications issues.

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Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.

Branding separates you from your competition and gives you credibility. It’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive.

Your Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy.

Always under promise and over deliver

Launch then link all elements of your business and any other businesses you have to that Brand. There should be congruence throughout your business so everything relates to everything else.

In other words your signage, websites, stationery, business cards and everything in your business should reflect your logo and slogan and have the same colors and text so they are uniform and people will remember you. It is best NOT to use your name.

Appearance is also a key element, you should dress according to the type of business you are in, and the type of image you wish to portray. Remember your appearance reflects your business, so dress accordingly in congruence with your business.

Using Hotmail, Gmail and other similar generic email addresses does not give status to your business, Use email addresses that reflect your business, preferably the same email address as your website. Before using your first name in email addresses consider that first names in email addresses tend to indicate a small company. If you are looking to appear as a big company use something more corporate.